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Selling scams in Australia: how to spot them

Most selling scams follow a handful of patterns. Once you know them, they're easy to spot. Here's what to look out for and what to do if something goes wrong.

Updated 13 Oct 2026

Quick answer: keep everything on the platform. A real buyer pays through the app and never needs you to pay a fee, click a link or move to WhatsApp. Most scams start by trying to move you off the platform, where its protection no longer covers you.

The scams to watch for

1. The PayID "upgrade" scam

Common on Facebook Marketplace and Gumtree. A "buyer" says they've paid by PayID, then you get a fake email saying your account must be upgraded to a business account and you need to send money first. Westpac warns: "You should never be asked to pay a fee to access PayID." Check your own banking app: if the money isn't there, it hasn't been paid.

2. Fake "you've been paid" emails and links

A message says you've been paid, with a link to "confirm the sale". The link leads to a fake page that steals your card or login details. Real payments show in the app itself. Vinted says its emails come from an address ending @vinted.com.au, and eBay explains how to spot fake emails.

3. "Can I pay you another way?"

On Vinted, eBay and Depop, a buyer who wants to pay outside the app is a warning sign. If you agree, you lose the platform's protection.

4. "Message me on WhatsApp"

Moving the chat off the platform means nothing is recorded where the platform can see it. Keep all messages in the app.

5. "The box was empty" or "it never arrived"

Your best defence is evidence: use tracked postage, and take photos or a short video of the item being packed and sealed.

6. "Please send it to a different address"

Only ever post to the address on the order or the platform's label.

Protect yourself before every sale

If something goes wrong

Sources: Scamwatch, ReportCyber, Vinted: phishing and scams, eBay: phishing emails, Westpac: PayID marketplace scams. Checked 13 Oct 2026.

Questions people ask

What is the PayID scam on Facebook Marketplace?

A fake buyer claims to have paid by PayID, then sends a fake email saying you must pay to upgrade your account before you can receive the money. PayID never asks you to pay a fee to receive money.

I got an email saying I've been paid. Is it real?

Check the app or your banking app, not the email. Emails with a link to confirm a sale or release your money are a common scam.

Where do I report a selling scam in Australia?

Report it to the platform and to Scamwatch (scamwatch.gov.au). If you've lost money, contact your bank straight away; for cybercrime you can also report through ReportCyber at cyber.gov.au.

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